WHAT IS SEO?
Search Engine Optimization (SEO) is a digital marketing strategy used to improve a website’s visibility and ranking on search engines like Google, Bing, and other search platforms. SEO helps websites appear higher in search results when users search for products, services, information, or solutions related to a business.
The main purpose of SEO is to attract organic (free) traffic, improve online visibility, increase brand awareness, and generate quality leads without depending only on paid advertising

